We Started Small, But With Clear Purpose
Back in 2019, a few of us were sitting around a cramped office in Cheongju, frustrated with how disconnected budget planning felt from real life. Spreadsheets everywhere. Projections that made no sense when life threw curveballs. We thought there had to be a better way.
That conversation turned into SignalHubNet. Not because we had all the answers, but because we wanted to figure them out alongside people who face the same challenges. Budget adjustment isn't just numbers on a screen for us—it's about making smarter choices when things don't go according to plan.
Today, we're still that same team. Just a bit larger, with more coffee consumed, and a lot of lessons learned from working with clients who trusted us when we were still finding our footing.
Built Around Real Struggles, Not Theory
We didn't come from fancy finance backgrounds. Most of our team actually worked in small businesses first—retail, local services, even a restaurant. That's where we saw how quickly a budget could fall apart when suppliers raised prices or a slow season hit harder than expected.
What stuck with us was how often people felt stuck. They'd build these careful plans, then when reality shifted, they had no framework for adjusting. Just stress and guesswork.
So we focused on that gap. How do you adapt a budget when conditions change? How do you spot problems early enough to actually do something about them? These became the questions that shaped everything we built. And honestly, we're still refining the answers.
What Guides Our Work Every Day
These aren't corporate buzzwords we put on posters. They're the principles we actually argue about in meetings and reference when making tough calls.
Practical Over Perfect
We'd rather give you something useful today than promise a flawless solution six months from now. Budget challenges don't wait for ideal conditions.
Honest Conversations
If your budget situation looks risky, we'll say it plainly. Sugar-coating problems doesn't help anyone make better decisions.
Context Matters
What works for a manufacturing company doesn't work for a service business. We spend time understanding your specific situation before suggesting anything.
The People Behind The Work
We're not a huge operation. Our team is around twenty people, most based here in Cheongju with a few working remotely from Seoul and Busan. Everyone here has actually worked with clients directly—we don't believe in building tools without understanding who uses them.
You'll probably talk with at least three different team members if you work with us. That's intentional. Fresh perspectives catch things one person might miss, and it keeps us from falling into routine thinking.
Yerin Baek
Lead Strategy Consultant
Yerin joined us in early 2021 after spending five years helping small manufacturers manage cash flow during seasonal fluctuations. She has this talent for explaining complex financial adjustments in ways that actually make sense—without the jargon most consultants love to throw around.
She's the person who pushed us to completely redesign how we present budget scenarios. Her argument was simple: if clients can't understand the options, they can't make good choices. Hard to argue with that.
Outside work, she volunteers with a local small business association, helping new owners think through their first-year budgets. That experience feeds back into how we approach client education here.
Want To Know More About How We Work?
We're happy to walk you through our approach and answer questions about whether it might fit your situation.
Get In Touch